How do you accidentally launch a global luxury jewellery brand?
How do you accidentally launch a global luxury jewellery brand? Just ask Liam Whittaker, the man with a knack for spotting industries rife for disruption.
Liam launched Heirest just 4 weeks ago as a partner with Revved. But before he’d even finalised the brand or website, he’d secured over $500,000 in organic bespoke jewellery sales. We’re following his founder journey over the next 12-months, starting with this Q&A below asking the tough questions.
How to reframe the stories we tell ourselves
At Revved 2026 Summit, Nicola Taylor began with a simple thesis: we don’t experience the world as it is; we experience it through the stories we believe. Story is what we believe is possible. Strategy is what we plan to do to produce a result. And when the story underneath a strategy is limiting, it can shape what we see, how we act and ultimately what becomes possible. Nicola’s challenge to the room, and now to you: what might change if you questioned a story you have been treating as fact?